Urban Menus

Augmented Reality

Augmented Reality (AR) is a technology that superimposes digital information, such as images, videos, and sounds, onto the real world. Unlike virtual reality, which creates an entirely virtual environment, AR enhances the real world by adding interactive elements.

This technology uses devices such as smartphones, tablets, and AR glasses to overlay digital content onto the physical surroundings. AR has a wide range of applications, from gaming and entertainment to education and healthcare, providing immersive experiences that blend the digital and physical worlds seamlessly.

Through AR, users can interact with digital objects as if they were part of their actual environment, enhancing learning, training, and everyday activities.